Tag Archives: wordpress

Monday Musings: The Gutenberg Effect

Morning All. Welcome to your Monday. Here are some digital nuggets to sink your little nashers into for the week of March 8th.

Kicking off with a video spotlight: How The Interenet is Changing Advertising.

Vodpod videos no longer available.

This cracking little “epipheo” presents captures very succinctley something which as been nagging at my brain for a while. Something I like to call “The Gutenberg Effect“. For me the technological shifts that have truely rocked the world have always brought about a new way of thinking and with that new way, an outburst of creativity has spread like wildfire.

Looking back to creation of the printing press, what Gutenberg achieved was not only a technological shift, but a cultural one that allowed people for the first time to hold the printed word in their hands and read it for themselves. A technology that was a key driver in the cultural shift that ultimately ended up becoming The Reformation.

We have seen this process repeat throughout recent history with the creation of commercial radio springing up from the creativity of HAM radio set users in the early 20th century, and then far more recently in the boom of satellite television. Each has created a shift in the way we communicate with one another. Each has demanded something new of the sender and recipient of communication. With print it was undivided attention. With radio it became a background medium, with TV a shared collective experience.

The internet in general, but increasingly the social web provides a different form of communication. A new kind of shared experience, that is not media specific, time specific or geography specific. An experience that is neither broadcast nor narrowcast. Yet is still a shared experience, but that experience is fundamentally different, as for the first time the way in which that experience is consumed lies in the hands of the recipient, NOT the sender.

This means big things for the advertising and marketing industries. It means a change of mindset, a different thinking is required, as we can no longer control or stipulate that a communication has to be consumer OUR way. But be open to the fact that our communication will be consumed, when, where and how the recipient wants. The sooner that marketers get that this shared experience is a movable typing twittering tubing experience, not a media experience, the better.

More on that in the coming weeks…

in other news…

A fantastic dissection of HootSuite for the unitiated from my chum Gemma Went

10 Great Newbie Twitter Mistakes Made By Businesses from Mike Johansson on Social Media Today

And a great presentation from Coca-Cola on Social Media care of Robin Grant @ wearesocial

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To blog or not to blog… That’s not the question

As we plunge head first into the new year, us online inhabitants will inevitable take stock of our online habits. In the same way we way up the decision to switch toothpaste brand, or washing powder, our online domains often feel like they need a shake up. If you are like me then you may be feeling nostalgic about ning, or tired of twitter, or unmoved by MovableType, and feeling the need to refresh your blogging habits. But how in the vast wilderness that is the inter-web do we make a decision where to log our thoughts, feelings and news?

Well this week some research from the good folks at Pingdom may be able to help that digital move. By using the Technorati Top 100, they weighed up which blogs used which services, and came up with some great insights…

 

The Top Blog Platforms

The Top Blog Platforms

I personally, as you can see use WordPress, (WordPress.com Hosted as I’m a cheapskate and refuse to pay yet more hosting fees…) However it seems I am not alone in this amongst the blogging elite, 5 of which use the service, however this sticks WordPress.com blogs way down the list.

It seems far more of the powerbloggers and tweeters of the web use self-hosted WordPress based sites, which is logical for the amount of traffic and content that they host, and due to many being liked to corporate sites. A good point from Ian @technorati illustrates this – 

“We don’t publish stats about it officially but the numbers skew even more strongly towards WordPress as you expand down the long tail. Not a diss on WordPress but I suspect the number of hosting services that support WordPress (and in general support PHP+MySQL) accounts for much of the popularity; folks will opt for whatever is easiest on their ISP arrangement.”

It seems to me that there is no bearing on how popular a blog is due to which service or platform it uses, and that i suppose is the key point. For those of us that trawl the blogosphere day in day out, we are looking for great content, ideas, passions and nuances. Things that sup rise and engage, and hopefully sometimes shock. But there definitely is something to be said for aesthetics, usability and ease on the eye. No-one wants to feel like they are having their frontal cortex gouged out with a blunt spoon just to read about another twitter application, regardless of how cute or clever it is.