Tag Archives: music

Changing The Genetics of Downloads: MusicDNA

I write to you this morning after my morning commute, spent majoritively immersed in my “New & Notable” playlist on Spotify for iPhone. I am a recent convert to the paid service, how long I stick with it is yet to be seen, for two reasons. Reason 1: Wednesday’s iTunes announcement, Reason2: MusicDNA – possibly…

Bach Tech - Music DNAYesterday at the Midem Music conference in Cannes Bach Technology announced their latest development: MusicDNA. Billed as the most significant development in digital music since the invention of the MP3, Bach’s Chief Exec Stefan Kohlmeyer hopes the new format will become the MP3s successor.

The new format bundles together the traditional music file with data such as an Artist’s twitter URL, music videos, blog links and YouTube Channels, as well as artwork and lyrics – seemingly a slight evoltion of the Apple iTunes LP format launched last year. In an interview with paidcontent:UK Kohlmeyer said:

“We bundle all the audio data and business intelligence in one file. The data can be automatically updated whenever you are online.”

The idea of this content being able to self-evolve is an interesting one, and if it can be executed seemlessly, without creating enough data-fat to sink the Titanic then it could be an interesting proposition. However is this all just a little too late? When you consider that we have had MySpace for the better part of a decade, and the cult of celebrity twitter stalking taking up much of the red-top gossip pages, it seems we have been getting on OK in hunting down the content-around-the-content for ourselves.

Asking around, I know very few people who have been avidly downloading iTunes LP files, and even lesser major record labels committing to the format in any big way. As always the success of the idea will be in the execution, if MusicDNA is to truly shift the genetics of downloading then the cost, size and adoption by the major manufacturers will allow it to sink or swim, if these ingredients don’t add up, it’ll be just another backwater mutant format. The neutered ninja turtle of the digital age.

Student Radio Awards 2008

So student radio awards 2008, all in all, not bad.

1. Food
Acceptable. Mushy peas as part of a main course being served at a black tie event remains in my mind somewhat questionable, but hey, the northeners in the room seemed smuggly satisfied.

2. Awards
Smoke Radios Dan Roberts bought home best newcomer, and we brought back silver for best station, as well as a bronze for branding. So all in all not a bad haul, however that allusive title of best station remains for now, out of reach.

3. Presentation
Scott Mills 3 out of 5 for comedy, but a B+ for effort.. Fern dirty mouth cotton swore like a trooper, but good effort on looking continually gorgeous. So we let her off for that.

4. Entertainment
Esser – cries of “who” amidst mild accepantce of some d rated indie pop left many questioning where their 60 quid a ticket actually went… I’m yet to be told. The lead singer, who apparently goes by the same, delighted the less than “satisfied” (a rather ironic title for their new album if you ask me) with some if the most excruciating silence (of which there was a LOT) fillers, including the line “it’s amazing to think the next Scott Mills could be in this room” a class A mistake, clearly demonstrating that he had never met 1. Scott Mills or 2. A flegling radio DJ! Grrr…

5. Venue
Indigo2 – alright, however the “purple” lounge upstairs was tighter than most of the arseholes of the BBC and global radio elite, who in this sweaty hotbox where being hounded by packs of overeager, underdressed faces for radio. The old jokes ring true…

So all in all, OK. Better luck next year Smoke Radio.