Tag Archives: blogging

How to look after your mummy bloggers

Following on from my post yesterday about our morning spent with Huggies and some of the UK’s finest Mummy Bloggers, I thought I would just share this video from @glowstars.

Just to caveat, I am not reposting this just because we got a glowing review, but because her perspective on how to engage with Mummy bloggers shines a light on a lot of the rubbish PR attempts that we have seen in recent months.

Thanks again to @glowstars @YoungMummyUk and @Kellyfairy for coming along.

Vodpod videos no longer available.

more about “How to look after your mummy bloggers“, posted with vodpod

The Value Of A Blog

So I have finally succumbed to the idea of setting up my blog in a little more personalised state.

So if you head over to http://jamespoulter.co.uk you will find “Sunday Latte Lamentations” in a somewhat under construction phase.

I am setting up on WordPress (hosted by lovely fellow @leesmallwood – a thoroughly decent chap) . Which obviously means a overhall of themes and widgets, but also a re-evaluation of why I blog, what I blog and how I blog.

After a lovely morning spent down in Kent @ Huggies HQ (Client: Kimberley Clarke) meeting some of the UK’s finest Mum bloggers (@glowstars @YoungMummyUk @Kellyfairy to be precise) really made me think.

I started out blogging as a way of documenting my thoughts and poetry that I began writing in a more serious fashion about 3 years ago (hence the title of this blog – spurred by a poem I wrote by the same name). It really was just the thoughts, ideas and melody that roll out of the life rhythm that is being a Londoner. However over time that changed and moulded into what my blog is today, an amalgamation of social communication-marketing-culture thing, with a quasi-Christian slant on the world. Which interestingly is never what I set out to be about, it just kind of happened that way.

After chatting to the Mums this morning it appear that my experience is not to dissimilar to a lot of bloggers out there, we all start with a passion, a realisation that others might give 2pence about our thoughts, and a desire for a connection with those who share that passion, but over time things get in the way that dilute that (SEO, Google Analytics, #tags).

By no means am I saying that this dilution is a bad thing, I think is just inevitable, however I do wonder what it is that keeps people like you coming back to read these musings.

So that leads me back (kind of) to where I began, as I re-evaluate the way I blog I would love to know why it is you read what I write. What topics interest you, what would you like more of or less of? Or do you honestly just end up clicking inanely on whatever tweetdeck serves you up? (I know I am guilty of that).

I am not out just to please the crowd, but if writing, blogging, journeying, or whatever you call it is truly about passions, and a desire for connection, then it’s always nice to know what you connect with, what you are passionate about, what makes you tick.

So please – let me know.

Countdown to 140Conf London

So just under a week away from 140 Character Conference London. Which I am thoroughly looking forward to.

Joining me on the brand panel at around 12PMish will be Rachel Fellows, Corp. Comms director at Kelloggs – you can find her on twitter @KelloggsUK. I also have the privaledge of welcoming Mike Matherson (@mikemath), CEO of Cake Group to the stage and Mauricio Samayoa from wearesocial to join the panel aswell.

For those of you who haven’t yet signed up to come along you can get a 50% discount with my “friend of speaker” code, click here to use it.

Thank you to all of you who contributed your suggestions, in particular @jangles and @brynmorgan.

As a result check out:










@waterstones – all as a good starting point!

If you have any questions for the panel don’t forget to DM me or submit a comment here!

And finally for those who missed it check out http://london.140conf.com/schedule for the full line up!


Mom .v. Mum

Mommy Blogger PR Blackout Week - 10th - 17th August 09

Mommy Blogger PR Blackout Week - 10th - 17th August 09

Across the US each week Moms tap out their lives for all to read on their work PC’s, their home laptops and their iPhones in the line at Starbucks. Whether it be their latest stroller purchase, to the problems with breastfeeding. However a a growing trend has been the way that big brands, REALLY big brands have spotted the potential impact of these mommy bloggers, and as such have begun to use them in some really interesting ways. Walmart’s Eleven Mom’s has been a particularly interesting example of mom’s being put on the digital pedestal to become brand advocates, these 11, chosen by outreaching to the mom blogging community and on twitter and Facebook, the 12 elevenmom’s (there’s yankee logic for you) sit at the centre of the Walmart money saving proposition. The project has been highly successful, capitulating these mom’s to at least local celebrity level, so much so that Walmart has launched a sister (no pun intended) project on it’s Hispanic community site, both projects being backed up by an SMS holiday savings campaign.

Projects like the elevenmom’s amongst many others from both corporate and consumers brands have taken the mommy blogger community to among the top of the social capital ladder, and no one is more acutely aware of this than the mom’s themselves. So much so that PR’s targeting these bloggers has generated some reticence among the community –  with many mommy blogger setting up seperate blogs just to deal with the amount of product review requests they recieve, this is hardly surprising that the purist among the community are looking to get back to basics.

Aggregating mommy community site MomDot posted on July 13th declaring the inception of PR Blackout, which took place this week, as a mechanism to combat the PR community and appealing to the mom bloggers to return to roots:

MomDot is challenging bloggers to participate for one week in August in a PR BLACKOUT challenge where you do not blog ANY giveaways, ANY reviews, and Zero press releases. In fact, we dont want you to talk to PR at ALL that whole week.  We want to see your blog naked, raw, and back to basics. Talk about your kids, your marriage, your college, your hopes, your dreams, your house and whatever you can come up with for one week.

I am not writing here to oppose nor endorse this week – if you are a mom blogger, blog on I say, do what you feel is best, however the reason for this post is far more about the interesting comparison between the Mommy blogger movement in the US and the Mum bloggers here in the UK. With massive conferences such as BlogHer to the communities like MomDot, the mommy blogger culture is being festered and encouraged to the heights where a PR blackout week is actually needed, but here in the UK the landscape is so much quieter that it seems to need more investigation. Community sites like mumsnet.com and mychild.co.uk are beginning to show that we are following down the US model, but at no where near the speed, and you have to wonder why?

Maybe we are being to British, maybe Mum’s have less time on their hands, or maybe the privacy of the English population is being help closer to the preverbial bousoum, for now. Time and again we have seen many trends that developed in the US ever make that long tail leap across the pond, and this may well be the case with the mommy bloggers. We may never see the day that the mummy community rises up to drum on the doors of Tesco over the price of nappies, but if we do, the PR 2.0 world better watch out.

A quest for a more integrated approach…

For those of you who came along to the @lonpr event last week at the Ogilvy PR offices – here is the deck that myself and Rachel Clarke presented on social media monitoring and measurement as well as a little about ourselves.

I will be posting up some more detail on these measurement slides in coming weeks so stay tuned for that!

Launching This Afternoon! “Monday Mocha Musings”

Write SLL a Guest Post! – New Series

A new addition to SLL today – Launching this afternoon a new weekly series will be launching on the blog of guest posts from other Social Media Practitioners on their own thoughts on a digi subject of their choosing.



These will be the “Monday Mocha Musings”. If you would like to write an article for the section then get in touch – either:

Email: james@exodusmedia.co.uk
Tweet: http://twitter.com/jamespoulter
LinkedIn: http://www.linkedin.com/in/jpoulter

Or leave me a comment via the blog! Lemme know what you want to write about? Discuss? Muse Apon. And we’ll see where we get to.

Hope to have the first one up this afternoon!