Monday Musings: Social Media IS Going Away

Welcome to your monday, here are some musings for the week of February 22nd.

Kicking off the week with a cracker from a good friend of mine, Mr Jeff Pulver.

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In this video, (origin) filmed during the Real Time discussion at DLD10 which was held on January 25, 2010 in Munich, Germany, Jeff discusses the way that social media IS going away.

Other cracking reads this week include:

Read about how Facebook Mobile Is Now Bigger Than Twitter from Mr Brian Solis

Find out how 30 publishers are charging for online content from the gentleman Neville Hobson

A thoroughly insightful read from my friend and Ex-Boss John Bell on The Psychology of Influence and Sharing

And to round-up your Monday, get further accustomed with TheWayoftheWeb, and look into whether PR should pay bloggers to post?

That little lot should keep you occupied till Tuesday! Enjoy – J.

I’m Joining Biss Lancaster: A New Direction

So it’s with a heavy heart but with great excitement that I can finally annouce (after being under wraps for weeks!) that I am leaving Ogilvy PR London to join as Digital Director @ Euro RSCG Biss Lancaster.

So why am I leaving Ogilvy? There is no good reason, I was not looking or after something new. (Que overused metaphor) But every now and again something comes along an interrupts the norm, and you make a decision to follow a new path, or stay on the road you are on. When Holly Ward at Biss got in touch back before Christmas to say they were looking for a Digital Director, I was a little shocked, in our subsequent meeting we discussed how headhunting really can be a disturbing thing – you are so engrossed in what you are doing, so embedded, that it is hard to imagine what uprooting and moving to something different could even look like.

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It was around this time that I started reading one of the most fantastic books I have ever read – “A Million Miles in a Thousand Years” by the phenomenal Don Miller (read his blog here). In it Don explores the process of being approached by a production company about making a movie about his own memoir, the bestselling book “Blue Like Jazz”. Through the book, Don explores the idea of what makes a good story and what it’s like to try “editing my own life”. Throughout the book Don explorers the way that we are much like characters, and life is a like a story. However he also explores how good stories, fictional ones, are not like real life at all – everything is exaggerated, accellerated – the drama is added in, because characters have to develop, and usually to develop them, you often have to put them through the mangle.

And so there I found myself, the opportunity to uproot, to mangle, to tell a new story, or stick in the one I am in. Which by the way is far from boring. In fact the past 14 months @ Ogilvy have been some of my greatest. I have met more challenges, people and problems that ever before, and grown through it, with more people to thank that a Kate Winslet acceptance speech. But now as I sit on the cusp of the next chapter in my own little story I, like Don in his book, remember the last scene from the Catcher In The Rye from the recently late, and eternally great J. D. Salinger, when we realise Holden Caufield has been telling the whole story to a counsellor in a nuthouse. And I too wonder , as Don, Salinger and many more to come will wonder if that’s what it will be like when this is all over. We will sit down with God in the new Jerusalem, on the sidestreet cafés of the golden paved streets of Zion and tell him our little story, and he will tell us what it all meant.

So here we go. A new chapter. I’ll let you know how it goes.

Changing The Genetics of Downloads: MusicDNA

I write to you this morning after my morning commute, spent majoritively immersed in my “New & Notable” playlist on Spotify for iPhone. I am a recent convert to the paid service, how long I stick with it is yet to be seen, for two reasons. Reason 1: Wednesday’s iTunes announcement, Reason2: MusicDNA – possibly…

Bach Tech - Music DNAYesterday at the Midem Music conference in Cannes Bach Technology announced their latest development: MusicDNA. Billed as the most significant development in digital music since the invention of the MP3, Bach’s Chief Exec Stefan Kohlmeyer hopes the new format will become the MP3s successor.

The new format bundles together the traditional music file with data such as an Artist’s twitter URL, music videos, blog links and YouTube Channels, as well as artwork and lyrics – seemingly a slight evoltion of the Apple iTunes LP format launched last year. In an interview with paidcontent:UK Kohlmeyer said:

“We bundle all the audio data and business intelligence in one file. The data can be automatically updated whenever you are online.”

The idea of this content being able to self-evolve is an interesting one, and if it can be executed seemlessly, without creating enough data-fat to sink the Titanic then it could be an interesting proposition. However is this all just a little too late? When you consider that we have had MySpace for the better part of a decade, and the cult of celebrity twitter stalking taking up much of the red-top gossip pages, it seems we have been getting on OK in hunting down the content-around-the-content for ourselves.

Asking around, I know very few people who have been avidly downloading iTunes LP files, and even lesser major record labels committing to the format in any big way. As always the success of the idea will be in the execution, if MusicDNA is to truly shift the genetics of downloading then the cost, size and adoption by the major manufacturers will allow it to sink or swim, if these ingredients don’t add up, it’ll be just another backwater mutant format. The neutered ninja turtle of the digital age.

Why PR’s Homecoming may not be so sweet

For those of you who follow the PR Moment Blog you may have seen Ben Smith’s post last week about how many PROs are spending only around 50% of their time on media relations these days:

A couple of years ago the vast majority of PROs’ time was spent on media relations. I think most people believe media relations continues to dominate the average working day of PR execs, both those in house and at agencies. That said, in a recent straw poll on PRmoment.com, we asked PROs how much time they spent on media relations. To our surprise, you said only about 50%. Imagine looking the PR agency bosses of the 1990’s in the eye and saying that. You would have been out the door, and quick.

As I mentioned in today’s article on PR Moment, a lot of time is spent developing longer term campaign strategies, that all the more often these days are influencing the marketing directions of clients, far outside the boundaries of PR.

PR 2.0 may come as a shock to some

Holistic marketing and taking a 360 approach to client briefs is meaning more time is being spent by PROs developing engaging content for both the on and offline word, analysing conversations taking place in social media, and developing new and exciting “value exchanges” for journalists (be them citizen or paid) and social users.

The change is gradual at the moment, but particularly when engaging with social media influencers, traditional media relations (Press Release & Push Tactics) will not cut it, as these people are not used to (for now anyway) being pitched to. Hence it is no surprise to me that more time is taken up on these other elements of what @briansolis would call PR 2.0.

This has vast ramifications for the next generations of PROs coming through the ranks – as we saw from last weeks skills report from Major Players (See Ben Cotton’s interview with Edelman’s Marshall Manson on the topic here), many PROs are not embracing these new practices and the changing role of the PRO at the rate that the market demands. Those who want to succeed in this changing space need to adapt. And Fast.

My new tumblr http://thinkingsocially.co

My new tumblr http://thinkingsocially.co.uk – to aggregate my social musings. http://jamespoulter.co.uk for the firehose

Extend and Experience: Social Networking – The Future

Thanks to Gemma Went from Red Cube Marketing for bringing this to my attention: Reposting here for y’all.

Written by Charlene Li from Altimeter

Personally I feel that Charlene may be overstating the opportunity for social TV, (i.e. through the TV in your living room) and Mobile will certainly be making more than just in roads!

However what I do love about this preso is her summary of measuring the right things.

It will be imperitive in 2010 for us/agencies/clients to measure their social network engagement in the same way that they measure any other programme – your metrics are determined by your goals. Set them early and stick to them (but don’t be afraid to adapt ;-))

Extending the Chrome: 9 Extensions Worth Knowing

Just before Christmas Google Chrome for Mac & Windows got an update – (the Windows one sadly the more exciting however recent rumblings suggest Mac soon to follow) in the form of Extensions and Shared Bookmarking.

A note firstly on Shared Bookmarking – a clear step at carving another chunk out of the Apple Safari / Mobile Me proposition – allows Chrome and Chromium users to share their bookmarks made in browser across multiple machines using their Google account. A nice little addition however as soon as you dive into the extensions you soon realise this is minor (if not redundant) news – a the first of my 9 Worth Knowing sorts that out far more effectively.

Delicious

This is nothing new, you login to Delicious, it remembers your details, gives you a button next to the address bar. Click it and it will bring up the standard Delicious tagging option. Like I say – nothing new, but interesting as Delicious far outstrips Chrome for organising and syncing bookmarks across multiple machines (and Mobile Me for that matter), therefore making my previous point redundant. Sorry for the wasted time spent reading that.

Google Wave

Another neat little notifier, providing a little icon to let you know how many messages/waves (still haven’t made my mind up what to call them) are unread in your GWave account. However seeing that no one seems to know what to do with Google Wave, there is a bigger issue at play here.

Google Sidewiki

Sidewiki has made headlines, not least with a number of my clients, worrying that consumers will start slander campaigns in the footnotes of Sidewiki all across their websites – a fair concern, but an unlikely reality I feel. However for those who are worried about the sanctity of their sites, the Sidewiki extension is a good option for keeping track of what is going on, along with picking up handy titbits about services (I recommend checking out the SideWiki comments about Twitter & Facebook – interesting stuff).

NPR (National Public Radio)

This is my second fave at the moment, not only am I a bit of a Yank-O-File – but an avid fan of the US’ NPR network (All Things Considered / Planet Money and This American Life to be precise). This little extension gives you single click access to the best audio and text content from NPR, with in-built streaming of audio and the ability to customise tabs by category. Very well done.

Google Mail Notifier

Much the same as the Google Wave Notifier above, this extension is great if you are a GMail user like myself, and gives handy updates for those who prefer to use the web interface rather than running yet another IMAP or POP account out of OutLook or Mail.

Clip to Evernote

Evernote. Currently revolutionising my thought arrangement process seamlessly integrates into the Chrome browsing experience with this simple point and shoot Clipper. Select text, an object or image, click the little Elephant Icon and away you go. Opt to select just text or capture the whole content of a page.

Google Similar Pages

This is a very interesting one. Similar Pages from Google working of the “related search” and “wonderwheel” search tech, will give you 4 options of “similar pages” to those you are browsing according to what other pages share similar search terms as the one you are viewing. Confused? Don’t be. Ignoring the tech it does what it says on the tin, however for more niché sites its a little on the buggy/non-existent side in its recommendations.

Feedly

MY OUT AND OUT FAVORITE. If like me you find Google Reader great as a standard, but rubbish as a reading/usr experience, then I cannot recommend Feedly high enough (full review coming in due course). All I will say for now is that take the pleasure of reading a magazine + the content of your RSS collection = feedly. This is about as close to the offline browsing experience as I have found to date. Add in the experimental “karma” project, to see how the links you tweet are shared around, and you have a truly fantastic app.

I include this in my extensions to look at – however it deserves far more attention that being 1 in a list of 9.

Send to GMail

Well this does what it says on the tin. Select text, click the button and send it to the body of an email using your Gmail Account. Those using Google Apps on their site have additional functionality in being able to customise the subject line or start text of the email. Other than that – a good utility for the GMail user.

So there we have it – try them out, and let me know if you have any you think are worth a look in/review.