Category Archives: Thoughts

We’ve moved

Hey!

Thanks for stopping by – but we have moved now over to http://jamespoulter.co.uk where you can find the updated version of Sunday Latte Lamentations for Social Media News, Poetry, Ramblings and general frivolity.

Thanks for reading and your continued support and constructive criticism!

James

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the slushpile

Here is a little ditty I wrote this morning attempting to get the attention of a little poetry publishing house.

If you are that publishing house and are now reading this – then haha… It worked.

the slushpile

some would question
whether this is wise
to somewhat ruin the surprise
of what is to come
when you look round the corner
and see the lyrics buried
in my tiny eyes.

but reach out I must
to cast my wears
upon the slush pile
with the rest…
…why is there no rest
for those who would rather toil
than smile.

so here is my work
the chicken scratching
of my finger tips
that may be worth
a penny to the masses
and if it turns out not
they can come after me
with their fiery whips.

The Value Of A Blog

So I have finally succumbed to the idea of setting up my blog in a little more personalised state.

So if you head over to http://jamespoulter.co.uk you will find “Sunday Latte Lamentations” in a somewhat under construction phase.

I am setting up on WordPress (hosted by lovely fellow @leesmallwood – a thoroughly decent chap) . Which obviously means a overhall of themes and widgets, but also a re-evaluation of why I blog, what I blog and how I blog.

After a lovely morning spent down in Kent @ Huggies HQ (Client: Kimberley Clarke) meeting some of the UK’s finest Mum bloggers (@glowstars @YoungMummyUk @Kellyfairy to be precise) really made me think.

I started out blogging as a way of documenting my thoughts and poetry that I began writing in a more serious fashion about 3 years ago (hence the title of this blog – spurred by a poem I wrote by the same name). It really was just the thoughts, ideas and melody that roll out of the life rhythm that is being a Londoner. However over time that changed and moulded into what my blog is today, an amalgamation of social communication-marketing-culture thing, with a quasi-Christian slant on the world. Which interestingly is never what I set out to be about, it just kind of happened that way.

After chatting to the Mums this morning it appear that my experience is not to dissimilar to a lot of bloggers out there, we all start with a passion, a realisation that others might give 2pence about our thoughts, and a desire for a connection with those who share that passion, but over time things get in the way that dilute that (SEO, Google Analytics, #tags).

By no means am I saying that this dilution is a bad thing, I think is just inevitable, however I do wonder what it is that keeps people like you coming back to read these musings.

So that leads me back (kind of) to where I began, as I re-evaluate the way I blog I would love to know why it is you read what I write. What topics interest you, what would you like more of or less of? Or do you honestly just end up clicking inanely on whatever tweetdeck serves you up? (I know I am guilty of that).

I am not out just to please the crowd, but if writing, blogging, journeying, or whatever you call it is truly about passions, and a desire for connection, then it’s always nice to know what you connect with, what you are passionate about, what makes you tick.

So please – let me know.

#SMWF Photos

#SMWF

Some pics taken at #SMWF from my Kodak Zi8. Sorry for crappy lighting on some!

Monday Musings: The Gutenberg Effect

Morning All. Welcome to your Monday. Here are some digital nuggets to sink your little nashers into for the week of March 8th.

Kicking off with a video spotlight: How The Interenet is Changing Advertising.

Vodpod videos no longer available.

This cracking little “epipheo” presents captures very succinctley something which as been nagging at my brain for a while. Something I like to call “The Gutenberg Effect“. For me the technological shifts that have truely rocked the world have always brought about a new way of thinking and with that new way, an outburst of creativity has spread like wildfire.

Looking back to creation of the printing press, what Gutenberg achieved was not only a technological shift, but a cultural one that allowed people for the first time to hold the printed word in their hands and read it for themselves. A technology that was a key driver in the cultural shift that ultimately ended up becoming The Reformation.

We have seen this process repeat throughout recent history with the creation of commercial radio springing up from the creativity of HAM radio set users in the early 20th century, and then far more recently in the boom of satellite television. Each has created a shift in the way we communicate with one another. Each has demanded something new of the sender and recipient of communication. With print it was undivided attention. With radio it became a background medium, with TV a shared collective experience.

The internet in general, but increasingly the social web provides a different form of communication. A new kind of shared experience, that is not media specific, time specific or geography specific. An experience that is neither broadcast nor narrowcast. Yet is still a shared experience, but that experience is fundamentally different, as for the first time the way in which that experience is consumed lies in the hands of the recipient, NOT the sender.

This means big things for the advertising and marketing industries. It means a change of mindset, a different thinking is required, as we can no longer control or stipulate that a communication has to be consumer OUR way. But be open to the fact that our communication will be consumed, when, where and how the recipient wants. The sooner that marketers get that this shared experience is a movable typing twittering tubing experience, not a media experience, the better.

More on that in the coming weeks…

in other news…

A fantastic dissection of HootSuite for the unitiated from my chum Gemma Went

10 Great Newbie Twitter Mistakes Made By Businesses from Mike Johansson on Social Media Today

And a great presentation from Coca-Cola on Social Media care of Robin Grant @ wearesocial

I’m Joining Biss Lancaster: A New Direction

So it’s with a heavy heart but with great excitement that I can finally annouce (after being under wraps for weeks!) that I am leaving Ogilvy PR London to join as Digital Director @ Euro RSCG Biss Lancaster.

So why am I leaving Ogilvy? There is no good reason, I was not looking or after something new. (Que overused metaphor) But every now and again something comes along an interrupts the norm, and you make a decision to follow a new path, or stay on the road you are on. When Holly Ward at Biss got in touch back before Christmas to say they were looking for a Digital Director, I was a little shocked, in our subsequent meeting we discussed how headhunting really can be a disturbing thing – you are so engrossed in what you are doing, so embedded, that it is hard to imagine what uprooting and moving to something different could even look like.

Vodpod videos no longer available.

It was around this time that I started reading one of the most fantastic books I have ever read – “A Million Miles in a Thousand Years” by the phenomenal Don Miller (read his blog here). In it Don explores the process of being approached by a production company about making a movie about his own memoir, the bestselling book “Blue Like Jazz”. Through the book, Don explores the idea of what makes a good story and what it’s like to try “editing my own life”. Throughout the book Don explorers the way that we are much like characters, and life is a like a story. However he also explores how good stories, fictional ones, are not like real life at all – everything is exaggerated, accellerated – the drama is added in, because characters have to develop, and usually to develop them, you often have to put them through the mangle.

And so there I found myself, the opportunity to uproot, to mangle, to tell a new story, or stick in the one I am in. Which by the way is far from boring. In fact the past 14 months @ Ogilvy have been some of my greatest. I have met more challenges, people and problems that ever before, and grown through it, with more people to thank that a Kate Winslet acceptance speech. But now as I sit on the cusp of the next chapter in my own little story I, like Don in his book, remember the last scene from the Catcher In The Rye from the recently late, and eternally great J. D. Salinger, when we realise Holden Caufield has been telling the whole story to a counsellor in a nuthouse. And I too wonder , as Don, Salinger and many more to come will wonder if that’s what it will be like when this is all over. We will sit down with God in the new Jerusalem, on the sidestreet cafés of the golden paved streets of Zion and tell him our little story, and he will tell us what it all meant.

So here we go. A new chapter. I’ll let you know how it goes.

Changing The Genetics of Downloads: MusicDNA

I write to you this morning after my morning commute, spent majoritively immersed in my “New & Notable” playlist on Spotify for iPhone. I am a recent convert to the paid service, how long I stick with it is yet to be seen, for two reasons. Reason 1: Wednesday’s iTunes announcement, Reason2: MusicDNA – possibly…

Bach Tech - Music DNAYesterday at the Midem Music conference in Cannes Bach Technology announced their latest development: MusicDNA. Billed as the most significant development in digital music since the invention of the MP3, Bach’s Chief Exec Stefan Kohlmeyer hopes the new format will become the MP3s successor.

The new format bundles together the traditional music file with data such as an Artist’s twitter URL, music videos, blog links and YouTube Channels, as well as artwork and lyrics – seemingly a slight evoltion of the Apple iTunes LP format launched last year. In an interview with paidcontent:UK Kohlmeyer said:

“We bundle all the audio data and business intelligence in one file. The data can be automatically updated whenever you are online.”

The idea of this content being able to self-evolve is an interesting one, and if it can be executed seemlessly, without creating enough data-fat to sink the Titanic then it could be an interesting proposition. However is this all just a little too late? When you consider that we have had MySpace for the better part of a decade, and the cult of celebrity twitter stalking taking up much of the red-top gossip pages, it seems we have been getting on OK in hunting down the content-around-the-content for ourselves.

Asking around, I know very few people who have been avidly downloading iTunes LP files, and even lesser major record labels committing to the format in any big way. As always the success of the idea will be in the execution, if MusicDNA is to truly shift the genetics of downloading then the cost, size and adoption by the major manufacturers will allow it to sink or swim, if these ingredients don’t add up, it’ll be just another backwater mutant format. The neutered ninja turtle of the digital age.